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But it took crashing a wedding to help him realise what the app needed to be...
The feature checks if you went on a date with the person, if you'd like to go on a second date with them and also allows you to report bad behaviour.
Then, after not finding anyone quite comparable, he flew over to Switzerland right before said college ex was about to get married and convinced her to come back to America.
Mc Leod is, by his own admission, a consummate romantic.
Justin Mc Leod is a man who wants you to stop using his app, and he's using Nobel Prize-winning algorithms and ending the gamification of dating to do it.