Changi airport dating
Previously, when it heard that Malaysian social influencer Min Chen was seeking a date for Valentines Day, it had also reached out to her.
According to Darryl Liew, regional brand marketing VP at Paktor, being a homegrown company, the dating platform said it wanted to feature a local face as it feels featuring a fellow Singaporean is more apt as compared to featuring non-local models on advertisements.
At 40m tall, the Rain Vortex is the world’s tallest indoor waterfall and cascades dramatically from the glass-domed rooftop.
At night, the falls put on an hourly light and sound show.
“Social is all about making your brand stay current and relevant, especially if it’s keeping up with trends that are relevant to your brand.
Paktor has attributed the main image back to Changi, plus there’s free publicity for Changi,” he added.
“If it is on Facebook, it is public domain, but the right move is to get actual permission from the brand,” Mazumdar said.
For another social media consultant who wanted to remain anonymous, when a brand is embarking on real time marketing such as this, time is of the essence, especially when you’re riding on a current trending topic.
In statement to has also reached out to Changi on the matter.While no doubt the move was a quick one for Paktor.It did raise the question on whether or not such a move is deemed ethical.“Asking for permission is the most ethical route to take when it comes to reposting another brand or individual’s content.There is a grey area, but brands are also considered Facebook users, so the content terms and conditions apply to them in a similar manner,” Venkky said.